The Parenting Alpha website explores the 21st century parenting journey, one shaped by technology, globalization, diversity, & evolving socioeconomic dynamics! This journey is centered on, but not limited to, the Generation Alpha cohort, comprising individuals born between 2010 and 2024. The Z and Beta cohorts, too, are part of this parenting journey.

The Alpha narrative, just like any other parenting story, is rooted in the desire to provide physical, emotional, and social-economic support that children need if they are to grow into healthy and all-rounded individuals.

At Parenting Alpha, we believe you too are trekking your own parenting journey, albeit differently. Still, we are confident the Alpha narrative is not ‘very’ different from yours, and even better, we can learn a thing or two from each other’s uniqueness.

Food for Thought

Kids will follow your example. Not your advice. Don’t just tell them to: do more physical activity, eat healthier food, get outside more, do the right thing, be kind to others, read books. Make sure you are doing these things so your kids will follow. Lead by example.’

by Jack Coulson

‘When parents are too hands-on, kids fail to learn self-reliance. Instead of hovering like a helicopter parent, try submarine parenting: give kids the freedom to explore and surface if there’s a distress signal.’

by Adam Grant

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The generation years chart and timeline describe the seven recent demographic cohorts stretching from way back in the 20th century. They include the Greatest, Silent, Boomer, X, Millennial, Z, and Alpha generations.

Get in Touch

If you have any questions or just want to say hello, please don’t hesitate to contact us. We’ll get back to you soon.