the Alpha cohort

… a parenting journey inside the 21st century …

parenting alpha

About Alpha

Parenting is a lifelong journey and a collection of experiences we learn along the way. When done correctly, this journey facilitates healthy growth and well-being of children. It also empowers them with confidence and self-esteem to face the uncertainties of life challenges today. The opposite is true when they lack empowerment and guidance.

At Parenting Alpha, we describe our own journey, one dotted with technology, globalization, cultural diversity, competitiveness & diverse social-economic realities! Hopefully, ours is not ‘very’ different from yours’, and even better, we can learn a thing or two from each other. Our collective input will definitely simplify our parenting choices and decisions.

Food for thought

Kids will follow your example. Not your advice. Don’t just tell them to: do more physical activity, eat healthier food, get outside more, do the right thing, be kind to others, read books. Make sure you are doing these things so your kids will follow. Lead by example.’

Jack Coulson

‘When parents are too hands-on, kids fail to learn self-reliance. Instead of hovering like a helicopter parent, try submarine parenting: give kids the freedom to explore and surface if there’s a distress signal.’

Adam Grant

Recent articles

Featured articles



The generation years chart and timeline describe the seven recent demographic cohorts stretching from way back in the 20th century. They include the Greatest, Silent, Boomer, X, Millennial, Z, and Alpha generations.