From the Greatest to Generational Alpha Cohort: See How Each is Evolving in the 2020s

In this article, we’ll explore what each generational cohort is doing for life, work to lifestyle, and everything in between.

PARENTING ALPHA and other generational cohorts

It’s fascinating to see how different generational cohorts are responding to the decade starting in 2020, racing to 2029. From the Greatest to Generation Alpha, each cohort is evolving with its unique perspectives, priorities and approaches to life.

In this article, we’ll explore what they are doing for life, education to work, and everything in between.

We will also observe how each generation is spending its time, from reminiscing and volunteering to pursuing hobbies, traveling, and careers.

Here is what each generational cohort is up to today:

generation z cohort
Image by OpenClipart-Vectors from Pixabay

1. The Greatest Generation:

The term “greatest generation” refers to the generational cohort born in the early 20th century, and came of age during World War II.

Members of this generation were born between the early 1900s to the mid 1920s and grew up during the Great Depression and World War II. Their ages range between 99 and 122 as of 2023. They are typically the oldest living generation,

Many of them have passed away or are living in retirement homes. Some live with younger family members.

The survivors of this cohort are spending their time reminiscing about their past, sharing stories with their loved ones, and enjoying their hobbies.

2. Silent Generation:

The Silent Generation, also known as the Traditionalists, is a generational cohort born between the mid 1920s through to the 1940s. The members of the cohort are in their late 78s and 98s as of 2023.

While it’s impossible to predict what every individual in this generation is doing, here are some general ideas of what they may be up to:

Enjoying Retirement:

Many in the Silent Generation may be spending their time traveling, with family and friends, or pursuing hobbies they didn’t have time for during their working years.

Volunteering:

This generation is known for its strong sense of community, and dedication to volunteer. Many members may be volunteering at local organizations, where they help out in their neighborhoods, or advocating for causes they believe in.

Keeping up with Technology:

Despite being referred to as the “Silent” Generation, members of this general cohort have adapted to new technologies. They may also be active on social media, where they are using smartphones, and video chat with family members.

Spending Time with Family:

With many members having adult children and grandchildren, spending time with family remains a top priority for this generation. They may be attending family events, reunions, or simply enjoying quality time with loved ones.

Overall, the Silent Generational cohort is known for their strong work ethic, dedication to family, and community-mindedness, and they continue to be active and engaged in their later years.

3. Baby Boomers:

Baby Boomers birth years fall between 1946 and 1964, and they are aged 59 to 77 as of 2023. While it’s impossible to predict what every individual in this generational cohort is doing, here are some general ideas of what they may be up to:

Staying Active:

Staying physically and mentally active is important for this generation’s overall health and well-being. They may be participating in activities such as yoga, golf, swimming, or attending classes or lectures.

Retirement:

Many Baby Boomers are now reaching retirement age and may be enjoying their retirement years. They may be traveling, pursuing hobbies, or spending time with family and friends.

Continued Work:

However, not all Baby Boomers are retired. Many may still be working in their careers or taking on new roles and responsibilities. Some may have decided to start a second career or work part-time to stay active and engaged.

Health and Wellness:

As they age, many Baby Boomers are focused on maintaining their health and wellness. They may be exercising regularly, eating healthy, and staying up-to-date on medical appointments and preventative care.

Technology:

Baby Boomers are generally comfortable with technology and may be using it to stay connected with family and friends, or to manage their finances, health, and other aspects of their lives.

Volunteer Work:

This generation has a strong sense of social responsibility, and many may be involved in volunteer work, either in their communities or through charitable organizations.

Overall, the Baby Boomer generational cohort is a diverse group with varied interests and priorities. Some may be focused on enjoying their retirement years, while others may still be working and taking on new challenges.

4. Generation X:

Generation X is often referred to as the “sandwich generation,” as they are typically juggling career demands with caring for aging parents and young children.

Xers were born between 1965 and 1978. They are in their early 40s to late 50s in 2023. Here are some general ideas of what they may be up to:

Family and Parenting:

Many members of Generation X are in the midst of raising families, with children of various ages. They may be focused on their children’s education, extracurricular activities, and overall well-being.

Career and Work:

Xers are focusing on career growth, networking, and building their professional brand. Gen Xers are prioritizing work-life balance, taking time off to travel and spend quality time with family and friends. They are also actively involved in their communities, advocating for social and environmental causes.

They may be advancing in their careers, taking on new responsibilities, or pursuing new opportunities.

Technology and Social Media:

Generation X is known for being the first generation to grow up with computers and the internet. They may be using technology for work, communication, or entertainment, and may be active on social media platforms.

Health and Wellness:

Many members of this generation are focused on maintaining their health and wellness. They may be exercising regularly, eating healthy, and prioritizing self-care.

Volunteering and Community Service:

Generation X is known for its commitment to community service and volunteer work. They may be involved in local organizations or causes, or participating in global initiatives.

Financial Planning and Retirement:

As they approach their 60s, some members of Generation X may be focused on financial planning and preparing for retirement.

Overall, Generation X cohort is a diverse group with varied interests and priorities. Some may be focused on their careers, while others may be more focused on family and community involvement. Regardless of their specific situation, members of Generation X are known for being independent, self-reliant, and resilient.

Generation Y:

Millennials were born between 1980 to 1994 and are aged between 29 and 43 as of 2023. They are rapidly becoming the largest cohort in the workforce.

Here are some common ways that members of Generation Y are spending their time today:

Work:

Many Millennials are in the workforce, either as employees or entrepreneurs, and spend a significant amount of time working or building their careers. They are known for their entrepreneurial spirit and innovative approach to work.

They continue to prioritize work-life balance, seeking flexible work arrangements and remote work options.

Pursuing hobbies and interests:

Millennials may also be more likely to prioritize work-life balance and seek flexible work arrangements. They are known for valuing experiences over material possessions and often spend their free time pursuing hobbies and interests such as travel, fitness, and creative pursuits.

Technology:

Millennials are digital natives and tend to spend a lot of time using technology, including social media, streaming services, and video games. They are known for their passion for technology and social media.

So they may continue to be active on various digital platforms and integrating technology into their daily lives.

Advocating for social and political causes:

Millennials tend to be politically and socially engaged and often spend time advocating for causes they believe in, whether through volunteering, donating, or participating in protests and rallies.

So, they may be involved in various causes and organizations that promote sustainability and social justice.

They are also passionate about social justice, sustainability, and using their purchasing power to support ethical and eco-friendly brands.

Overall, the activities of members of Generation Y today are likely to be influenced by a range of factors, including global economic trends, technological advancements, and societal changes.

6. Gen Z:

Born between 1995 – 2009, Zs are aged between 14 and 28 in 2023. Gen Z members are currently in their teenage years and early 20s.

In 2023, Gen Z is entering the workforce, bringing their tech-savvy skills and entrepreneurial mindset to the job market.

Education:

Many members of Generation Z will still be in school or pursuing higher education in 2023. They may be focused on their studies, extracurricular activities, and preparing for their future careers.

Career and Work:

Some members of this generation may already be entering the workforce in 2023, either through internships, part-time jobs, or full-time positions. They may be exploring different career paths, working on gaining experience, and developing new skills.

Technology and Social Media:

Generation Z is known for being the first truly digital native generation, having grown up with smartphones and social media. They will likely continue to use technology for communication, entertainment, and education.

Social and Environmental Activism:

Generation Z is passionate about social justice and environmental issues, and many may be involved in activism and advocacy. They may be participating in protests, signing petitions, and supporting causes they believe in.

Entrepreneurship:

Some members of this generation may be interested in starting their own businesses or pursuing entrepreneurial ventures. They may be developing new ideas, seeking out mentorship and resources, and working to bring their visions to life.

Personal Development:

Many members of Generation Z prioritize personal growth and development. They may be pursuing hobbies and interests, working on their mental health and wellness, and engaging in self-reflection.

Overall, Generation Z is a diverse group with varied interests and priorities. Some may be focused on their education, while others may be more focused on activism, entrepreneurship, or personal development.

Regardless of their specific situation, members of the Z Generational cohort are known for being innovative, creative, and driven.

7. Generation Alpha:

Generation Alpha members are born after 2010 right until 2024. The oldest Alpha is 13 as of 2023.

Here are some general ideas of what they may be up to:

Education:

Many members of Generation Alpha will still be in school or pursuing early education in 2023. They may be focused on developing foundational skills, exploring their interests, and preparing for their future academic pursuits.

Technology and Social Media:

Generation Alpha is growing up in an increasingly digital world, and they will likely continue to use technology for communication, entertainment, and education. They may be more comfortable with emerging technologies and platforms than any previous generation.

Extracurricular Activities:

Generation Alpha may be involved in a wide range of extracurricular activities, from sports and music to arts and coding. They may have access to more specialized programs and resources than previous generations, and they may be encouraged to explore diverse interests.

Family and Parenting:

Many members of Generation Alpha will still be living with their parents or caregivers in 2023. They may be influenced by the parenting styles and values of their families, and they may be involved in family activities and traditions.

Socialization:

Generation Alpha may have a diverse social network, including friends from school, extracurricular activities, and online communities. They may be interested in exploring their identity and building relationships with peers.

Cultural and Global Awareness:

Generation Alpha is growing up in a world that is increasingly diverse and interconnected. They may be exposed to different cultures and perspectives, and they may be encouraged to develop an appreciation for the global community.

Overall, Generation Alpha cohort is a young and emerging generation, and its interests and priorities will continue to evolve as it grows and develops. However, the cohort is already demonstrating a strong affinity for technology, and a global outlook.


In conclusion, each generational cohort has its unique perspectives and approaches to life in this decade. From Baby Boomers to Gen Z, they are navigating work, lifestyle, and trends in their own way.

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